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Job description / Role
• Implement SEO and paid advertising strategies for our products.
• Research and identify target keywords and implement them within the content and paid advertising campaigns.
• Developing customized dashboards for online campaigns helps the marketers to analyze the particular key performance indicators that can help to evaluate the success of a particular campaign.
• Content creation and optimization for websites, blogs, and other digital platforms as required.
• Develop and implement link-building strategy including 3rd party outreach, guest blogging, and developing shareable, evergreen content.
• Estimate and manage monthly budgets.
• Collect and analyze data, research competitors and identify trends in order to achieve maximum ROI for paid search campaigns.
• Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.
• Monitor and report on KPIs, using Google Analytics, Adwords, and social insight tools.
• Stays up to date on current industry practices, news, and algorithm updates.
Requirements
• Proven SEO & Google Adwords experience in medical and Laboratory fields, including content creation, keyword research, and reporting
• Proven SEM experience managing ad campaigns across search engines, particularly Google
• Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives
• Knowledge of technical aspects of SEO (HTML mark-up, canonical URLs, etc) and the ability to implement it in the medical and Laboratory fields.
• Up-to-date with the latest trends and best practices in SEO and SEM
• Experience with bid management tools, especially Google Adwords
• Strong understanding of website analytics tools, including Google Analytics
• Strong written and verbal communication skills
• Detail-oriented
• Experience with social media advertising is a plus
About the Company
Laboshop is everything related to molecular biology including tech products, premium services and news. Heading to replace the traditional method of supplying lab equipment.
Our platform and online presence is backed by on-ground offices that strategically cover MENA with a headquarter in Dubai, the tech centerpoint of the region.
We believe in creating a highly qualified team supported by a friendly, professional and warm working environment. In addition to a culture where everyone feels welcomed, respected and motivated to focus on our vision and to produce good work.