Social Media Executive

Job description / Role

POSITION OBJECTIVE
- Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
- Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
- Works in alignment with various departments to promote overall brand through social media channels.
- Create timely and engaging content optimized for platform used and intended audience.
- Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
- Analyze and report social media actions on a monthly basis for successes and new opportunities.
Key Responsibilities
- Oversees Group's brands social media accounts management and online reputation management.
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.

Requirements

- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
- Audits and analyzes social media presences, including digital advertising costs and returns.
- Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Competition Analysis
- Monitors and develops reports on competitor activity within social media spaces.

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.