Social Media Specialist

Job description / Role

Position Objective

• Attract and interact with targeted virtual communities and networks users.
• Achieve superior customer engagement and intimacy, website traffic and revenue by strategically using all aspects of the social media marketing roadmap.

Key Responsibility

• Support all social media platforms including development, maintenance and circulation of the social media editorial calendars across Facebook, Twitter, YouTube, Linkedin, Pinterest, Google+, Instagram and more.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to participate.
• Achieve superior customer engagement and intimacy, website traffic and revenue by strategically using all aspects of the social media marketing roadmap
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with Brand team and Club Apparel team to manage reputation, identify key players and coordinate actions.
• Knowledge of online marketing and good understanding of major marketing channels.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to participate
• Execute social community management - post, moderate and edit daily posts, implement promotions and engagement campaigns, and conduct proactive and reactive outreach to communities on all platforms.
• Work cross-functionally with creative, PR, marketing, customer service, digital marketing, e-commerce, store and merchant teams to plan and execute strategic and synergistic social media initiatives. Ensure consistency, relevancy, and accuracy across all messaging.
• Actively monitor social media accounts and track engagement metrics to measure success of campaigns and identify opportunities.
• Monitor trends social media channels; appropriately apply that knowledge to increase the effectiveness of social media efforts.
• Organize special projects and collaborations with bloggers and social media influencers
• Cover up and attend events organized by Apparel Group and create a relevant content and live feeds
• Create contests and competitions for the followers

Requirements

Qualification
• Graduate / Post-graduate Degree in Marketing & Communications.

Experience
• 3 - 6 years of experience in Social media field in retail environment

Competencies
• Negotiation skills
• Analytical skills
• Team Work
• Vendor Relations
• Self driven
• Interpersonal skills
• Digital Savvy
• Knowledge of social media tracking
• Creative & analytical skills

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.