Job description / Role
TikTok is the leading destination for short-form mobile video with millions of loyal users globally. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, Tokyo and Sydney.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
We are currently seeking a skilled and strategic leader to head a team of four based in Dubai, UAE. This role involves two primary areas of focus: optimizing positive content and campaigns through thoughtful management of traffic resources and ads, and contributing to the platform's integrity by influencing internal policies to prevent the spread of content that violates our guidelines. The successful candidate will be pivotal in enhancing the team's capabilities, fostering collaboration with cross-functional partners, and ensuring a top-notch livestream content experience for our platform users.
Responsibilities:
1. Develop and Execute Traffic Strategies:
- Craft and implement innovative strategies for amplifying positive content and campaigns, leveraging traffic resources and ads effectively and efficiently.
2. Traffic Subject Matter Expertise (SME) Development:
- Ensure the development of the Traffic team to become Subject Matter Experts (SMEs) and advise internal teams on the most appropriate resources to optimize the impact of their content efficiently and effectively.
3. Collaboration and Tool Capability Influence:
- Collaborate seamlessly with cross-functional partners to enhance the livestream content experience.
- Influence the development of traffic tools capabilities, staying abreast of industry advancements and cooperating with the Traffic Tools team.
- Expand the array of traffic channels leveraged by the business, contributing to overall growth and impact.
4. Build Relationships and Influence Policy:
- Cultivate strong ties with Trust & Safety, GR and PR leaders internally.
- Construct compelling cases for policy changes, drawing from data, user feedback, and industry best practices.
- Serve as a crucial link between the MENA team and policy decision-makers, ensuring the team's insights are integral to decision-making.
5. Collaborate with Trust & Safety Teams:
- Foster collaboration with Trust & Safety teams to ensure alignment with company goals and standards.
- Contribute valuable insights to the development and refinement of platform policies.
- Work closely with Trust & Safety leaders to address and resolve sensitive escalations.
- Build SOPs to define efficient and effective paths of escalation to reduce resolution delays.
6. Leadership and Team Development:
- Elevate the capabilities of the team through effective leadership, mentorship, and training programs.
- Foster a positive and inclusive team culture that encourages innovation and continuous improvement.
Requirements
Qualifications
- Degree in a relevant field; advanced degree preferred.
- MENA experience desired.
- Demonstrated ability to lead and inspire teams, fostering a culture of innovation and continuous improvement.
- Strong analytical and strategic thinking skills, with the ability to critically analyze and communicate the implications of policy applications.
- Experience in influencing policy decisions and building relationships with internal stakeholders. Previous experience in Trust & Safety, GR, or PR is a plus.
- Demonstrated ability to influence stakeholders through relationship-building and the presentation of compelling cases for change.
Preferred Qualifications:
- Flexibility to adapt to a dynamic work environment and willingness to work irregular hours when needed.
- Commitment to upholding company values and standards and strong integrity.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.