Trade Marketing Manager

Job description / Role

Objectives: In charge of planning and executing the trade marketing strategy and handling communication with film distribution companies and exhibitors. Set a Promotions strategy to recruit and retain Promotional partners.

Reporting to: Marketing Manager

Other interactions: Sales Department, Finance Department and External Suppliers

Main responsibilities:
• Screen films and submit screening reaction to the team
• Obtain timely required approvals from the studios and the exhibitors and oversee the execution of events and promotions
• Develop and maintain strategic partnerships with exhibition and promotional partners
• Increase earned media values to enhance movies exposure
• Obtain timely required approvals from the studios and the exhibitors and manage the execution of events and promotions in coordination with Marketing Manager
• Head the planning for the in-cinema branding in order to enhance movies exposure at the different exhibitors
• Secure a flawless communication and implementation of earned media promotions and events
• Secure flawless planning and execution of the in-cinema events and promotions
• Lead in dealing with current promo partners
• Optimize on-site execution for in-cinema branding, events and promotions
• Liaise with the Sales Managers on all exhibitor related activities
• Maintain a good relationship with Marketing, Promotions and Events Managers at promo partners’ side.
• Submit creative brief to the Creative Agency upon Marketing Manager’s approval
• Follow up on creative development of materials with the Creative Agency
• Prepare a summary report after the Empire premieres
• Maintain excellent relationship with exhibition partners and make sure that in-cinema deals are serviced and honored
• Identify and establish contact with potential promo partners
• Select, order and distribute in-cinema materials in coordination with sales team
• Select, order and distribute promo items to promo partners and exhibitors
• Empower and develop a good relationship with Marketing, Promotion and Cinema Managers at the exhibition side
• Recruit suppliers to deliver on all potential projects in an efficient way (print, AV,…)
• Approve invoices of all suppliers in accordance with set budgets
• Update the POS material budgets and submit to the Marketing Manager
• Share the Movie Material sent by the studio with the Empire team, collect feedback and share with the Studio
• Implementation and execution of the Trade Marketing strategy where partners from 3 tiers (Media, Exhibitors & Brands) are recruited and engaged on Empire titles

• Desired start date: May 1st, 2017
• Duration: Permanent position, 2-years contract
• Probation: 3 to 6 months
• Working Hours: Sunday to Thursday 9am to 6pm
• Travel requirements: Frequent Travel to GCC
• Gross monthly base salary: 20,000
• Commission / Bonus: no
• Other Benefits: included in the salary

Requirements

University Qualifications: Bs degree in marketing or Equivalent

Nature and length of previous experience: Minimum 3 years’ experience

Language Fluency: English and Arabic

Current Location: UAE - Dubai

About the Company

Created in 1998 at the height of the cinema boom in the Arab world, Empire International acts as the foreign arm of Les Fils de Georges Haddad & Co., distributing Sony Pictures Releasing International and Twentieth Century Fox films as well as independent acquisitions. across the Middle East. In the Gulf, it exists under the banner name of Empire International Gulf, the offices of which are located in Dubai. In Egypt, it operates through Allied Film Distributors (AFD). Empire International Gulf and AFD run their operations in cooperation with the Beirut head office, supplying films to exhibitors, marketing movies, organizing events and promotions to maximize exposure and elevate a release to blockbuster status.