Trade Marketing Manager

Job description / Role

Job Requisition ID: 160467

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:
- Al Futtaim Electric Mobility Company is leading the transition to the future of sustainability in Automotive and at the core, striving to provide the best-in-class customer experience in this new mobility space.
- Promoting the adoption of new energy vehicles demands special efforts in addressing customers uncertainties, while improving customer education on the new technologies, costs and benefits. Eliminating these barriers is key to achieve UAE's commitment to ambitious, yet achievable, sustainable transportation targets.
- The Trade Marketing Manager is responsible to enhance in-store sales conversion, developing the showroom customer centric activities through the creation of a coherent Marketing Calendar planning and executing weekly showroom events by managing suppliers and respective teams involved.
- This role will work as part of the Sales Team and will also be responsible to strategize sales campaigns, enhance customer traffic and promote sales conversion activities.
- The Trade Marketing Manager will act as a key role to enhancing the path to purchase for our customers, through promoting a joyful and interactive experience at our showrooms.
- This role will work in a fast-paced environment and collaborate with internal departments (Marketing, Digital, showroom Sales team etc.) by experimenting and bringing new solutions to meet our customer needs and pain points.

Requirements

What you will do:
- Boosting our sales ambitions, this resource will sparkle and energize our traditional showroom ambiance to a lively and delightful BYD brand experience
- Marketing Calendar Strategy: a knowledgeable and strategic resource will develop and create a special Marketing Calendar, which will be aligned to its own event sales campaigns to help achieving our sales targets
- Customer Footfall Traffic: accountable to lead customers to our showroom, with appealing events catered to their needs, they will provide great customer traffic by targeting the right audience and through the right channels
- Showroom Events Execution: a hands-on team player, will take the accountability to execute and oversee the events (including suppliers and teams involved), which will enable our showroom staff to focus on providing best in class customer service. Engage with potential partners to improve the brand visibility
- Reporting: as part of the learning process, regular reports shall be created, highlighting KPI achievements (compared to previous set targets), lessons learned and activities from our competitors. AFEMC believes in the power of evolving - we understand this is a new role and we will all learn through this together - as long we have a reporting process.
- Budget Control: providing amazing customer experience is a must, but it also needs boundaries - when it comes to spending. A responsible resource needs to carefully manage all related costs within the expectations.

Required skills to be successful:
- Proficient with Microsoft Office packages, Windows, Outlook, Internet/Intranet access skills.
- Experience dealing with automotive showroom customer events.
- Accountability, collaboration and capable of working in a team environment.
- Hands-on and proactive attitude.

About the Team:
- This role will be reporting directly to the Retail Director.

What equips you for the role:
- Bachelors Degree in Marketing, Business Administration or a related field.
- 3 years' experience in Sales and Trade Marketing.
- Automotive experience with Dealership events and sales campaigns.
- Proven track record of developing and organizing dealership events.
- Experience with matrix environment and coordinating different stakeholders.
- Sales driven mindset.
- High energy profile to run events with sales staff, dealing directly with customers.
- Accountability to make successful events to promote dealership traffic and drive sales target achievement.
- Microsoft Office package (PowerPoint, Excel, Word).
- Budget management experience.
- Proficient in English.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.