Job closed
Ref: RP752-01
Job description / Role
Objective - To identify and be aware of customer needs and desires, outlining the specific areas that lead to greater customer satisfaction in order to increase loyalty, sales and customer repeat rate
Responsibilities
Operational
- Establish the road map for the optimum fulfillment of the CRM software for the development of the brands, identifying key factors by collecting information regarding customer profiles
- Optimize the campaign expenditure without exceeding the budget as well as hold back execution of bulk campaigns and run targeted promotion campaigns
- Collect and gather company analytics, internally and externally, and use this information to determine trends and develop future action plans
- Increase the customer repeat rate based on the outlined percentage every quarter as compared to the same period in the previous year while knowing the global repeat rate Maintain company's promotion driven strategy through loyalty programs such as reward/ privilege cards
- Focus on social media organic growth by enhancing on advertising and promotion strategies through various social media platforms, digital marketing and increasing number of yearly followers
- Create and manage the customer relationship campaign calendar to ensure there is regular and engaging communication with the customer
- Actively engage in customer acquisition and retention through new methods that will further increase the customer base
- Utilize customer data in a strategic manner providing insights and develop programs that will distinguish between highly loyal, potentially loyal and non-loyal customers Gain an understanding of the target audience and profitable segments and use this information to drive and participate in the development and optimization of the customer experience
- Provide feedback on the implementation of marketing campaigns and customer satisfaction initiatives across different parts of the business
- Inspect and control the Reward points manipulation, report and take the required actions
- Conducting regular store visits to obtain the customers staff and customer feedback
People Management
Manager - CRM
- Coach and guide team members on planning, leading and implementing effective CRM strategies
- Review teams performance periodically and plan their systematic development in the role
- Encourage creativity and innovation among teams operating on various media platforms, looking for unique ways to differentiate the brand and increase loyalty
- Product and Process Improvement
- Develop interactive platforms wherein effective customer feedback can be obtained to further improve business strategies
Requirements
Education Qualification and Experience
- Bachelor’s Degree or Post Graduate Degree from IIM or IIT only
Knowledge and Skills
- Proficiency in using Microsoft Office
- Customer Service Orientation Creative
- Thinking and Analytical Skills
- Strong Interpersonal and People Management Skills Knowledgeable on various social media application and software
Experience
- Minimum 7 to 8 years’ experience in the industry with a focus on Marketing and Customer Loyalty
- Have a complete understanding of the utilization of various media platforms
About the Company
We, Aambridge Staffing Solutions are a Manpower Placement Consultant, providing efficient staffing solutions with qualified, experienced & right professionals.
The Organisation operates in end to end recruitment solutions to meet customer needs during the whole recruitment cycle. Aambridge primarily focuses in serving clients with a combination of skills perfected to match the clients need and believes in maintaining the consistency of long term relationship.
Aambridge is continuously performing and has come a long way since that time. We believe that the service quality and delivery is enhanced by investment in deep and transparent relationships with its clients, built on mutual trust between each other.