Practical effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager's tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor's activities such as Marketing Sales, Product Service and Support. This course will help you filter data to better select what's important for building competitive market knowledge and enable you to use this knowledge to better develop and execute marketplace strategy.
Who should take this course
Marketing executives Marketing managers Sales managers Product managers Business analysts
Module 1 - Understanding Competitor Analysis and Intelligence:
- What it is (and is not) Differences between data information and intelligence
- Purposes of analysis
Module 2 - Analyzing Competitors:
- Segments of Analysis
- Who are your competitors?
- What are their goals?
- Marketplace strategy Activity/value chain
- Capabilities and competencies
- Technology Organizational infrastructure and culture
Module 3 - Tools and techniques:
- SWOT Analysis PESTLE
- Potential and Current Competition
- Indicator Analysis
Module 4 - Integrating Analysis Into Decision Making:
- Identifying implications of analysis
- Linking to strategy change
- Linking to current and future decisions
Module 5 - Reporting and Action:
- Choosing the right analysis
- Applying it correctly Reporting
- Action planning
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.
How to enroll?
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