Design Thinking for Results

Design Thinking for Results engages participants in a discussion about an iterative design process which bridges imagination and implementation to help organisations rapidly and incrementally address complex challenges create value and grow. Participants will explore the need for customer-focused thinking and learn that not all innovation involves product innovation. They will experience the value that innovating around processes and services can bring to an organisation and discover how to implement a test-and-learn mentality that captures more value for the organisation more quickly.

Course accredited by Duke Univeristy

Learn how to:

• Describe how the application of a design thinking process can yield offerings that create deliver and capture sustainable and differentiated value in the marketplace
• Apply a customer-centric approach to elicit the needs of the customer
• Define innovation and its multiple sources
• Apply an ideation approach to ensure broad diversity of thought and perspective into the development of a concept
• Build a business model canvas to address the marketplace and matrix sides of the value -chain in moving from idea to revenue capture
• Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel desirable defensible doable and profitable
• Define a test-and-learn model to implementation of ideas
• Present offerings in a clear concise and compelling manner

Course module:

• Design the thinking process sense making: ideating and innovating choreography informing and improving the offering perceiving reframing what you see sense making: building the business model.

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