Kids Way Group of companies was set up by visionary entrepreneur Mr. Nasser Akbar Saharanavard. During the past years, the company has positioned itself as a leader in the retail business of a wide assortment of kids fashion products and brands. The purpose of operation of the group is to provide customers with superior quality, international brands complemented with excellent customer service in order to make the shopping experience a memorable endeavor in the Middle East. Besides, the company has continuously achieved significant profits and growth despite the tough market situation during the ongoing financial crisis.

The products are ranging from Kids Wear & Fashion Accessories to a large variety of New Born Products including international brands such as Chipi, Kids Way, Mirtillo.