In today's highly competitive pharmaceutical dispensing market, innovative and creative strategies are the key to market differentiation for all operators. This fact is significant to a market like UAE where customers have access to world class products and services. LIFE's services stand out, as it has designed a fine blend of retailing experience with a human touch.

LIFE Health Care Group plays an important role in the advancement of professional practice in pharmaceutical retailing. In an industry where growth rate has been consistent, even during the recession hit months, LIFE expanded its network, meeting the growing demand for medicines as well as lifestyle products. LIFE is the only independent healthcare retailer operating in UAE, which aims to provide a unique and welcoming approach in each neighborhood.