Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer. With a staff of over 200 experienced professionals based out of the Dubai headquarters, Abu Dhabi and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On, Emirates Woman and Gulf Business. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema and events.