Digital Marketing Manager

Job description / Role

He/she will be responsible for contributing to the transformation of the marketing department, solving issues, creating value, maximizing growth, and improving overall business performance. The role demands a deep skill set in digital marketing, particularly in understanding and leveraging social media platforms. You will be entrusted with the management and optimization of a substantial monthly advertising budget.

Client Details

One of the leading chain of clinics in Saudi Arabia.

Description

* Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
* Identify target audiences and devise effective digital campaigns to reach and engage them.
* Manage and optimize social media platforms to enhance brand visibility and engagement.
* Create, curate, and schedule content that aligns with brand messaging and resonates with the target audience.
* Oversee the planning, execution, and optimization of online advertising campaigns.
* Manage a significant monthly advertising budget, ensuring maximum return on investment (ROI).
* Implement SEO strategies to improve organic search rankings and increase website traffic.
* Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
* Utilize analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns.
* Provide regular insights and recommendations for improving campaign effectiveness and ROI.
* Collaborate with web development teams to ensure the website is optimized for user experience and conversion.
* Implement strategies to increase website traffic and improve conversion rates.
* Develop and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
* Nurture leads and engage with the email subscriber base to enhance customer retention.
* Drive content marketing initiatives, including the creation of blog posts, articles, and multimedia content.
* Ensure content aligns with SEO strategies and contributes to overall brand messaging.
* Collaborate with other departments, such as sales and product teams, to ensure a cohesive and integrated approach to marketing initiatives.
* Communicate effectively with internal stakeholders and external partners.
* Utilize analytics tools to measure, analyze, and report on the performance of digital marketing campaigns.

Job Offer

Opportunity for growth and where results go un-noticed.

Competitive salary and benefits.

Requirements

* 7-10 years of proven experience in digital marketing.
* Bachelor's degree in Marketing or a related field.
* Preferred industry background in an agency setting.
* In-depth knowledge of social media platforms, advertising tools, and digital marketing trends.
* Proven track record of managing substantial advertising budgets.
* Strong analytical skills and proficiency in data-driven decision-making.
* Ability to thrive in a dynamic, fast-paced environment.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.