Pay-per-click Executive

Job description / Role

Objective of the Role: Assist with the creation, optimization and reporting for PPC campaigns. Reporting into the PPC Team Leader they will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.

Duties and Responsibilities:
• Managing the company's pay per click campaigns.
• Analysis of keyword search volumes to identify strong keywords for campaigns
• Keyword research to establish strong keywords
• Monitoring competitors pay per click campaigns and reporting on keywords being targeted
• Analysing return on investment of all PPC campaigns and reporting to the PPC manager
• Maximising return on investment for allocated pay per click budget
• A/b testing with pay per click wording and ad copy to establish the best click through rates
• Allocating budget for remarketing and analysing ROI.
• Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
• Creating reports on campaign success and reporting these to senior management and clients.
• Developing campaigns, copywriting, testing landing pages and writing development plans.
• Collaborating with designers to produce creative for display campaigns.
• Devising strategies to drive online traffic to the company websites.
• Optimizing existing campaigns and maximising return on investment.
• Maintaining and monitoring keyword bids and monthly budget caps

Salary:
AED 5,000 to 7,000 per month inclusive of fixed allowances.

Requirements

• 1-2 years of agency experience in a similar role
• Proven track record in driving successful PPC and paid search campaigns
• Strong working knowledge of Google Adwords and all paid search platforms
• Google Adwords certification preferable – will be required to be completed upon joining
• Strong attention to detail
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong numerical and analytical skills
• Good working knowledge of Google Analytics
• Effective account management skills

About the Company

Bruce Clay, Inc. (BCI) is an Internet marketing optimization company providing search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture, and social media and conversion rate optimization services. BCI is also the creator of the award-winning SEOToolSetTM and its acclaimed SEO Training course.

Bruce Clay has been a top search engine optimization company since 1996 through contributions such as authoring the 746-page Wiley book Search Engine Optimization All-In-One for Dummies (now in its third edition), the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. also has global locations serving Internet markets worldwide.