Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for ourselves.

This is what sets Edelman apart.

For more than half a century we have been a creative and thought leader. We were the first firm to apply public relations to building consumer brands. We invented the media tour; created litigation and environmental PR; were the first to use a toll-free consumer hotline, and the first to employ the Web in crisis management.

That's just the beginning. Today we're on a mission: to make public relations the lead discipline in the communications mix, because only public relations has the immediacy and transparency to build credibility and trust.