As the most successful telecom operator to enter the Jordanian telecommunications market, Umniah stands for innovation and dynamism founded on the highest possible level of customer and market focus. Umniah was granted the third GSM license in August 2004 issued by the Telecommunications Regulatory Commission to operate, manage and own a public digital cellular mobile network.

The key to Umniah's success is being able to move Jordan's mobile market to a fully fledged mass-market product by addressing specific growth segments with both attractive prices and tailor made products. Upon its launch in June 26th, 2005, Umniah challenged the conventions of the industry by setting new service standards both nationally and regionally.

Today, Umniah is positioned at the helm of the Jordanian telecom industry with a state-of-the-art future proof 2.75G, fully ready for migration to 3G technology. After only six months since its launch, Umniah captured an impressive market share of approximately 10%. By the end of the first quarter of 2006, Umniah's customer base reached an unprecedented number of over 500,000 subscribers within six months.