Nasser Bin Abdullatif Alserkal Est is one of the most reputed family businesses in the U.A.E. and Gulf region. Its founder, Nasser Bin Abdullatif, was known for his entrepreneurial and pioneering spirit which has brought many life-changing technologies to the people of U.A.E, thereby playing a pivotal role in the overall development of the region.

Since its inception in 1947 to present day, the legacy of this great visionary continues through the various business units under the umbrella of Nasser Bin Abdullatif Alserkal Est and The Alserkal Group.