United Biscuits (UB) is a leading branded snacks business, producing some of the best known and loved sweet and savoury snacks. Our classic brands have been delighting consumers for generations and include such favourites as McVitie’s, Jacob’s, Carr’s, McCoy’s, Hula Hoops, McVitie’s Jaffa Cakes, Penguin, KP, Mini Cheddars, go ahead!, Verkade, Sultana, BN and Delacre. The range of products covers biscuits, crackers, savoury snacks, nuts and cake products.

We are the leading overall snack manufacturer in the United Kingdom (number 1 in Biscuits and number 2 in branded snacks) and hold leading segment positions in our other core markets of the Netherlands, France and Belgium. We have a long heritage, stretching back nearly 200 years. The quality and uniqueness of our products and brands means they also have global appeal. Strong growth is continuing in our international business, which serves consumers from North America to the Middle East, Asia, Africa, India and Australia.